The module “Introduction to Business Administration” covers the fundamentals of international business management and the module “Financial Accounting and Reporting” discusses external accounting principles from the perspective of International Financial Reporting Standards (IFRS). The module “Business and Leadership Ethics” conveys the basic values of moral decision-making in the context of corporations and businesses. The “Marketing” module develops competencies in strategic and operational marketing with a particular international focus. The modules “Management Accounting” and “Finance” transmit further competencies for understanding and analysing management related decision-making information. Rounding up the essential track, the module “European and International Business Law” explains relevant legal frameworks enabling students to understand applicable rules and regulations.

The track begins with the “Global Business Environment” module, which covers the fundamentals of globalization and international trade. Building on this, the module “Global Business Management” introduces the basics of business processes and core functional areas of globally operating companies. The “Global Markets” module establishes a foundation for understanding macroeconomic indicators and implications of economic policies. The module “Global Production” provides an in-depth understanding of global production systems and related networks. The “Global Supply Chain” module highlights the dimensions and strategies of globalized supply chains in an end-to-end framework. The module “Global Leadership” is instructed by visiting academics who are internationally recognized in their fields. The module focuses on contemporary leadership topics featuring innovative approaches to intercultural work settings.

The “Business IT and Quantitative Methods” module covers the fundamentals of mathematics, Microsoft Excel, and programming. This builds the foundation for the subsequent module “Statistics”. The “Information Systems and Digitalization” module shapes a basic understanding of IT and digitalization which is further deepened through the module “Business Intelligence, Data Analytics and AI”. Building upon this, the track concludes with “Digital Business Models and Transformation”.

One of the cornerstones of international business and leadership is intercultural competence conveyed by the module “Intercultural Communication”. The module “Human Resources and Organization” provides the foundational knowledge in human resource management and organizational design across different business growth stages. This module is the build up to the “Organizational Behaviour” module, which introduces the context of organizational change and respective drivers for dynamic transformation and entrepreneurial action. Subsequent to this module, “Project Management” teaches the methods and instruments of successful project implementation and their application in practice. To conclude the track, the module “Business Sustainability”  touches upon the principles of sustainable development and economics as well as corporate sustainability management.

The programme offers six modules in the track language. The choice of language (German as a foreign language, Chinese, or Spanish) is made at the beginning of the first semester and depends on the students’ existing proficiency. Students whose official or educational language was German, or who obtained their university entrance qualification in German, may choose between Chinese and Spanish – the most important foreign languages ​​in business practice after English. All other students study German as a foreign language. The target proficiency level upon graduation is B1 for Chinese and B2 for Spanish and German. With these additional language skills, graduates strengthen their career prospects for assignments worldwide.

The track consists of three modules. The first module “Leadership Lab: Leading Self” takes place during the first and second semesters, while the second module “Leadership Lab: Leading Teams” runs during the fourth and fifth semesters. These modules pursue two key objectives: first, to foster the integration of students from diverse backgrounds, thereby facilitating their orientation at the university, fostering networking among them, and ultimately enhancing their academic success; and second, to equip the students with intercultural and language competencies – both for their studies and beyond. The methodological core of these modules consists of small and self-directed peer groups. These groups are led by student mentors and receive content-related and pedagogical guidance from expert university teachers.

The “Research Lab: Academics including AI” module in the third semester is also part of the “Skills Lab” track. This practice-oriented research lab equips students with core competencies in academic research and scholarly writing. In addition to traditional manual workflows in academia, the module incorporates AI tools to demonstrate where AI can be helpful and where it can be detrimental. Upon completing the module, students possess the fundamental skills required for their bachelor thesis in the seventh semester.

Starting in the third semester, students can independently select modules based on their own areas of interest, thereby further refining their profiles with a focus on specific competencies. In semesters 3, 4, 5, and 7, students can choose one module from two available options. These options are interconnected to foundational topics covered in the preceding semesters and include the following modules: “Global People Management” and “Strategic Marketing and Brand Management” in the third semester; “Risk Management, Governance and Strategic Foresight” and “Organizational Behaviour (Advanced)” in the fourth semester; “Dynamic Transformation and Entrepreneurship” and “Twin Transformation: Digitalization and Sustainability” in the fifth semester; and finally “Executive Leadership Simulation” and “Financial Leadership Simulation” in the seventh semester.